Web2print seems to be very much a topic of the moment, using the best of both worlds - print and the internet - and providing new opportunities or printers to develop their business. But something more relevant to Green Printer is what are the environmental pros and cons.

It initially seems very straightforward. What had been printed on paper becomes electronic in many parts of the workflow, when fully embraced: no paper orders or invoices needed, no physical proofs or artwork disks, no cheques to send through the post. Electronic ordering, processing, payment - all saving the need for paper. Transport is reduced - no need to see your friendly rep, send artwork, proofs, orders, invoices or payment through the post or with couriers. All goes down the wire. No envelopes, stamps, polluting motorbikes; reduced mileage for sales reps, reduced loads for the post van.

There are other resource benefits too.